Things are always happening here at TYC and this is one of many ways you can keep up to speed with everything that’s going on.
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Having worked with Rail Gourmet on yet another tender, we are excited to say they have won yet again! Congratulations to them and a massive well done to the team for our strategic and graphic design involvement.
We have launched a new identity! Our new look focuses on the flexibility of our creative practice. Expressed through a range of custom-drawn patterns designed to show the transferrable skills that we can apply to any number of client demands. Snazzy!
After the success of the new Sheppard’s Bush store, the next new store is coming to Gants Hill. As part of TYC's on-going support, the team are evolving the concept to take onboard key learnings and adapting it to the location.
As the charitable giving market place is evolving World Vision, the world's largest international children's charity, is trailblazing this sector change with our team here at TYC by exploring new ways to engage with its high value customers.
The aim is to reward customers with an experience that matches the scale of their giving. A genuinely 'rich' experience. Steve Wood, Head of Supporter Growth at World Vision UK explains "We want donors to walk away not only feeling good about what they have just given, but amazed and overwhelmed with the difference they can make and the journey they are only just beginning."
The project is well underway and a detailed research phase has been completed and conceptual designs have been presented to landlords. After great responses from landlords to the concept, locations have been secured in four premier malls, of which the first unit is planned to open Q3 2015.
The cherry on the top of the Fuel Juice Bar portfolio has arrived. The Yard Creative has designed the fruitastic flagship kiosk now open at Westfield London.
Another reason to 'Look good, feel great'.
The Yard Creative has been appointed from a short list of companies that pitched* for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre.Hammerson felt that our the approach to the project would bring a fresh perspective to the industry whilst also challenging perceptions of what a car park could be.
Watch this space, as the creative execution of the project has started with the refurbishment planned for early 2016.
*TYC don’t believe in the traditional ‘free’ pitch, instead we put together a proposal and plan of works.
The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand.
The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to capture the widest range of viewpoints possible, so a survey was designed that would shed light on the demographics of the customer base as well as other insights such as in-store customer experience, brand perception, drivers and purchase behaviour.