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Models Own Bottleshop

Models Own Bottleshop
Models Own Bottleshop counter
Models Own nail varnish bottle

The brief

Following a recommendation, Models Own approached TYC to create a unique retail kiosk that stood out from the crowd and firmly put Models Own on the retail map. 

Models Own Bottleshop project snapshot

The approach

After several conceptual brainstorms the design evolved into a large-scale nail varnish bottle that was fully shop-able but at the same time was an iconic and beautiful structure in it's own right. Slicing the bottle across its length created natural walkways allowing customers to weave through the form whilst maintaining the essence of a 'bottleshop'. In each section there is a display of product that is easy to shop with inspirational graphics, suggestions and box sets.

The individual tiered and backlit displays are not only removable, making them completely flexible, they're also categorised to make them very easy to shop. The entire range of products fit on a single side of a gondola but because of the flexibility of the displays the range can easily adapt over time making the design future-proof for years to come.

The liquid pour was designed specifically to encourage people to sit on and share photos on social media, and such it is fabricated from fiberglass to make it resilient to high traffic.

Models Own Bottleshop project approach

The outcome

An award winning kiosk design that launched the online retail on to the high street with massive success.  The #Bottleshop created a social media frenzy upon opening and has become a franchise must have for landlords around the globe.

The first #Bottleshop kiosk opened in Westfield White City, London in early April 2012 and has since opened in Westfield Stratford, Bluewater, Mexico, Tokyo, Thailand, Taiwan, Jordan, Bahrain, Qatar and throughout the UAE.

The Models Own Bottleshop has also won the following recognition throughout the retail sector:

/ Highly commended for Mall Retail (2yrs or more) at the BCSC Opal Awards 2015

/ WINNER of the Best New Store Design at the Meadowhall Retail Awards 2014

/ WINNER of the top accolade of the Aurora Award at the BCSC OPAL Awards 2013

/ WINNER of the Mall Retail category for the BCSC OPAL Awards 2013

Project scope: Conceptual design, Kiosk design, Graphic design, Technical design and Implementation.

“Remarkable concept designers. Great understanding of retail. Fantastic people to work with. A perfect mix with Models Own. “

Mark Rodol, Owner, Models Own