TYC were tasked with breaking the barriers of conventional Caribbean restaurants and making this brand become the leader in it's class.
During a creative day with the client TYC gained a clear understanding of their aims and ambitions for the business whilst also getting to know their personality. It was clear that fun, music and authentic origins were to be the cornerstones for this new brand.
TYC set about brainstorming and researching concept routes supported in tandem by the branding. The working title for the project was deemed not suitable for the UK market and hence 'Rhythm Kitchen, Caribbean soul food' was born as it was impossible to ignore the musical influence on the people of the Caribbean whilst exploring the origins of the food.
The chosen concept was then developed, visualised and a full technical drawing pack produced in order for Westfield (the landlord) to agree to the concept. TYC supported Rhythm Kitchen through the entire project lifecycle from initial meeting right through to shop fitter tender / selection and on-site handover.
TYC created a new, unexpected twist on a Caribbean environment by steering clear of the popular yellow, red and green and instead looked at the streets and beaches for cool materials, objects and tone of voice.
The outcome is a cool, island rustic feel with dynamic graphics and humorous language. The centrepiece is the BBQ grill and bright yellow steel drum hood that can be seen from all around. The are little surprises designed within the concept for customers to find if they look or even 'hear' hard enough. Sound domes have been installed so customers can listen to a selection of hand picked audio files to entertain whilst waiting for their order.
Rhythm Kitchen has been a success and has grown a loyal customer base. The first store opened at Westfield Stratford in 2011, followed by a second unit at Bluewater in 2014.
Project scope: Branding, Graphic design, Interior design, Implimentation, Project management.
“10 out of 10 for creativity! Great people to work with.“