Deemed as the House of Innovation, the space hosts various installations, workshops, lectures and digitally led trailing sessions. Not only this, but the store offers completely exclusive products that won't be found anywhere else in the World.
On the top floor you will find (if you're part of NikePlus that is) a members club known as the Nike Expert Studio, offering a members only area where you can have sessions with athletes and create personalised products.
A consumer orientated 41,000 square foot space for all you sneaker heads out there.
Image source: Fashion United