Black Mirror has amassed a cult following. The tech-horror anthology series takes pride in offering up unique thought provoking glimpses into a not too distant future. The producers of the show, Endemol Shine, needed a creative agency that understood the show to design a disruptive style guide and merchandise for the 2018 Licensing Expo in Las Vegas.
You literally blew our minds, but it might need to be reined in
How do you license a TV show that has no consistent characters, location or story? As lovers of the show it was obvious: Go dark. Real dark.
The concept behind the guide was ‘Beauty in the Glitch’. Exploring our bitter-sweet love affair with modern technology and its unanticipated consequences: lack of perceived control, the area between delight and discomfort, and occasionally hope. This concept was developed into multiple applications for the brand.
A striking piece of graphic design that elevated the brand of Black Mirror to a new depth of darkness. An experiential and brand led project that positioned Black Mirror as the go to merchandise and franchise opportunity.