Bourjois Lifestyle Store, Dubai

Bourjois Outcome Lifestyle

The brief

To create a strong branded environment and offer an upgraded shopping experience for Bourjois within the prominent Dubai Mall beauty hall.

Project Snapshot

The approach

Following recent innovation projects, COTY approached TYC to design the next generation of merchandising for Bourjois. The project team, constructed of interior and graphic designers, set about understanding the brief and requirements for the Dubai Mall along with the constraints of the double sided gondola and wall pillar.

The aim of the design was to elevate the Bourjois brand within the mall and to give it the premium experience whilst creating maximum standout by leveraging the Parisian credentials.

The retail design of the gondola took learnings from the wider Bourjois brand repositioning project and included fixture design, visual merchandising and communication.

Project Approach

The outcome

A bright and playful brand execution that stands out in the beauty hall. The new design also helps to move the brand forward and more inline with the new brand position whilst also making the most of current marketing communications.
The next generation of merchandising for both the gondola and wall bay for Bourjois went live in Dubai Mall beauty hall during Q3 2018. It has been incredibly well received by the consumer and is performing well.
Project scope: Interior design, Technical Design, Graphic Design, Rollout.