Nike Marshes Takeover
Nike Marshes Takeover

Empowering women in football

Nike Marshes Takeover

Working with our event partner, Limelight Sports, TYC were challenged to create Nike’s first ever female-focussed football festival. The event was a sports tournament like no other – combining matches and coaching clinics with music, food, fashion and beauty activations to curate a uniquely immersive event.

Partnering with TYC has brought another level of creativity to our team. Combine their knowledge of the Nike world with ours and we get something special.

James Hogben
Limelight Sports

Nike Marshes Takeover

Question

The challenge was simple:

1. Empower females in football, to coincide with the FIFA Women’s World Cup.

2. Exemplify Nike’s commitment to getting more young Londoners playing sport.

3. Entertain young females and their families to provide a memorable fun-filled day.

Push

When designing something on this scale, it calls for a TYC road trip! So after visit to the Marshes, TYC set about designing the identity and communications. Inspiration was derived from the wildly colourful team shirts from the Womens World Cup with each country having its own pattern. This was combined with the Nike guidelines and then wrapped all together with a new identity and a festival vibe that ran through print, environmental graphics and digital assets.

Change

With a turn out of 2,500 people, 79 teams and 1,200 women and girls we maxed KPI’s by; creating hype to guarantee attendees, boosting social posts across Nike channels, sending invitation emails to local clubs, and designing a microsite with fun lineup and effortless registration. Massive shout out to Limelight Sports who are the masters of sports events!

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Project breakdown:

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