On a mission to make it easier for everyone to live better by helping them to plant a seed for better health. TYC were asked to research the market, reposition the brand and create a new identity that connects emotionally with its consumers.
We credit TYC with being able to increase our conversion by over 1,000% and our total business by 20% after this rebrand
How to evolve Nutriseed to captivate the target audience and encourage repeat purchases by evolving a brand that embodies the core values of natural nutrition, made in London with love.
Through customer engagement, competitive market audits and trend analysis the team identified where the gaps in the market existed and created a clear brand positioning that would resonate with new customers without alienating the core customers.
‘Honest, natural nutrition made with love in London, with the aim of planting the seed of a better health’ become the mantra for the brand. The branding itself reflects this naturally good approach of its Founder by being honest, looking in to the future and adding that personal touch.