Protein Haus
Protein Haus

Create a new brand of extreme health food

Protein Haus

Carli Wheatley is unique. When we first met her to discuss launching a new extreme health brand, her infectious nature captivated us all. Although the product line was essentially curated, it was a blank canvas.

The Yard Creative will take all your bright and wonderful ideas that are currently sitting in your head and turn them, like magic, into something you can stand next to and say this is me.

Carli Wheatley
Founder

Protein Haus

Question

With high visions, the brief was simple, 'create me a brand that stands out in the health food and juice market whilst giving me a platform to educate health conscious customers that there is never just one way'.

Push

Although an incredibly tight timescale, it was essential for the TYC team to spend as much time with Carli as possible. If this brand was to be a realisation of her, we'd need creative days, workshops, even workouts! We soon captured her values, vision and ethics. With Protein being both the core of her offer and huge in the market place, TYC curated the name Protein Haus and the brand was born.

Change

The energy and strong-mindedness combined with the accessibility and welcome nature of the brand make it a strong force to be reckoned with. It's not a soft approach to health but yet it inspires all to take action. Its success is outstanding with first year turnover for the internal kiosk at Canary Wharf at £2.1M, 1,350 customers served every day, 11 major brand partnerships (including Nike, Reebox Sports Club, Lululemon, Gymshark and Optimum Nutrition) and 18.3k followers on Instagram!

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Project breakdown:

Awards include:

  • Naming, Research
  • Strategy
  • Branding
  • Comms
  • Packaging
  • Kiosk concept design
  • Technical design
  • Website design
  • Art direction