Royal Eden Docks
Royal Eden Docks

Creating a revolutionary approach to development identity

Royal Eden Docks, Mount Anvil

TYC were appointed to bring an entirely new approach to residential development branding and market suite design. Following the launch of Royal Docks West, the first phase lacked a connection with investors and required an ‘out of the box’ approach.

Mount Anvil’s fastest ever selling development

Laura Flanagan
Head of Development Marketing

Royal Eden Docks

Question

The need to stand out in todays competitive property market has never been so essential. TYC’s approach was to learn from traditional property marketing but then ask how would ‘LUSH’ do it? This turned everything on its head.

Push

Our expertise in working with Global retail brands meant we knew how to engage consumers en mass both through brand and physical space design. We realised after diving deep with the target audience and mystery shopping that this ideology would work to engaging investors on the same level.

Change

The creation of a name and brand that expressed the verdant nature of the development has allowed investors to see the vision of the area and the reasons to thrive in such a setting. The rebrand has given the client the depth to launch 7 further Phases whilst keeping it fresh each time. The marketing suite has been voted by Agents as 4.2 out of 5 for design effectiveness.

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Project breakdown:

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