Westfield Design Guidelines

The approach

It was incredibly important for the guidelines to evoke inventiveness and originality. Iconic architecture, luxury materials and opulent finishes were featured heavily along with some of the best industry benchmarks of mid-mall retail kiosks.

The editorial for the design guidelines was constructed from TYC’s wealth of experience working with Westfield to create multiple, award winning retail kiosks. The guidance covered functional items such as lighting, materials, flooring and graphic communications. However, Westfield is an exemplary retail destination and thus attention must be given to a curate a brand’s story, customer journey, digital touch points and visual merchandising in order to create a remarkable shopping experience.

The process of taking a kiosk concept through to completion was also detailed in the guidelines to help tenants understand the requirements of the stringent design approval process.