Homewares is a highly competitive market. How can we create a space for our brand to stand out?
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Sazy came to us because they wanted to transform their brand with a new vision and look that would capture attention and win customers’ hearts.
Rebranding Sazy: Brand identity and Strategy Case Study
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Project Title
Rebrand, Reshaping the spaces you live in -
Client
Sazy -
Category
Branding, Brand Strategy + Positioning, Digital, UX/UI Design
1/3
Question
Sazy Rebrand Brief
Sazy Rebrand Assets
2/3
Change
Sazy Rebrand Concept
Our in-house strategy and design experts collaborated to evolve this brand to help drive awareness, connect to customers and ultimately generate sales.
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Through conversations with the client and secondary research, we devised a brand positioning strategy which informed our work on the brand’s evolution, development and eventual guidelines.
Sazy Rebrand Assets
3/3
Outcome
Sazy Rebrand
A distinctive new colour palette makes the brand’s communications instantly recognisable, while a carefully crafted wordmark reflects our aim to challenge norms.
We created a unique Sazy alphabet to add another level of expression to the brand. Used in combination with our primary typefaces, this provides the brand with a distinct visual language.
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By focusing our photography on a combination of products, interactions and lifestyle, our art direction tells a story that’s both aspirational and warmly inviting.
Sazy Rebrand Assets
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