TYC Creative Agency Culture

Cultivators of Creative Change

A young woman with long dark hair sits reading a yellow book in a creative workspace filled with shelves of colorful books, awards, and design publications, alongside decorative items and plants.

How we behave

We are a collective of curious, creative and commercially minded designers, challenging ourselves and our clients to go further and move with purpose and confidence.

We believe the best work starts with understanding brands, people, behaviour and culture. We share knowledge, challenge thinking and uncover opportunities that others miss, turning them into strategic advantage.

Our team brings depth of experience across brands, experiences and places, with exceptional standards in everything we do. We combine creativity with industry rigour to create work that is definitive, distinctive and built to last.

We work collaboratively, think openly and challenge when it matters. Together, that creates a passionate, straight-talking team focused on delivering better ‘real world’ outcomes.

Our culture reflects how we work. Purposeful, considered and always pushing forward.

TYC Values

Curiosity

[noun]: a strong desire to know or learn something.

Brands exist in culture. Our obsession with understanding collective shared meaning leads us to “ah ha!” moments that become strategic advantages for our clients

Integrity

[noun]: the quality of being honest and having strong moral principles.

Breaking new ground relies on trust and transparency. We do the right thing for our people and projects, even when no one is watching, because authentic relationships lead to the boldest creative outcomes.

Courage

[noun]: the ability to do something that frightens one; bravery.

True differentiation comes from leaving comfort zones and side-stepping conventions. Our open-minded approach uncovers new possibilities that disrupt category expectations.

Quirk + CRAFT

Crazy innovators, masters of crafts, enthusiastic enthusiasts, fearless experimentalists – we are stronger together.

Everyone

Fighting pollution and global climate change

Mindfulness

One of the biggest problems of our time is the current climate crisis. It’s easy to talk about the problem, but actually implementing solutions in our day-to-day lives is a bit trickier. So how do we do our bit?

From our studio jungle to our recycled loo roll, we ensure that the environment is at the forefront of our office life. We design sustainably, are mindful of waste on the creation and production of projects and work closely with suppliers to understand how they are doing their bit.

Join TYC

Life at TYC

“It’s fast, but considered. Challenging, but supportive. Always grounded in insight and focused on the right outcome. You get energy, clarity and a team that pushes you to better decisions".

We are always looking for curious people who challenge the norm and push thinking further. If that sounds like you, explore the opportunities below and tell us why you should be joining the team.