Thoughts

As Caroline Criado Perez attests in her book ‘Invisible Women’, we live in a world which for the most part, was designed for men. Inventions across industries have long been male-dominated, and while 33% of published scientific discoveries were by majority-female research teams back in 2010, these teams received just 16.2% of patents.  34 years, or an entire generation ago, this figure was 6.3% – indicative of a disappointingly low improvement.

Music has multiple benefits. It is a very powerful tool in changing a person’s mood and stimulating past memories. It is also proven to help reduce anxiety, blood pressure, as well as improve sleep quality and mental alertness. But what about creativity?

We love a good fashion collaboration here at the Yard. Our Yardsters are never short of originality in the office when it comes to style, and this collaboration with Adidas and Balenciaga certainly makes returning to the office look cooler than ever. On the campaign we see model Hadid perched on corner of a desk in a Manhattan skyscraper, modelling oversized t-shirts, hourglass handbags, and long tube socks.

Times have changed and so has TYC, as a team we are proud to share with you our own studio rebrand. Showcasing our unparalleled passion for design, forging forms + feelings that challenge sectors, bound with our commitment to client success.

We’re now living in a world where it isn’t a nice-to-have, but a necessity that brands not only have an authentic purpose, but they live it.

Often a trend comes along that feels very much ‘in the moment’ whether that be in fashion, interiors or design. But that’s a trend right? Most trends are reoccurring; they are everywhere for a year or so and then they fade into obscurity, ready to re-emerge in 10 years time.

I recently read a book by Marie Boulanger who explores how typography perpetuates gender stereotypes. The designer highlights how bold and confident lettering is often associated with masculinity, while delicate and ornamental typography tends to be deemed feminine.

Unless you never use your phone or internet, you must have heard of people talking about A.I. Art — artificial intelligence that creates images or if you can say ‘art’, from textual descriptions. Here is a phrase that was entered into the software Midjourney: ‘Simpsons in the style of Tim Burton’ and this was the result:

With the news last week that HMV is launching 10 new stores, the question is – are they mad or onto something? TYC have dived into what’s behind this exciting retail news and what we can learn from this significant comeback.

Want to take an innovative approach to fitness and wellness? Well, experience Repose, the fitness centre that offers disciplines from around the globe that benefit both mind and body. Repose have carefully curated a selection of premium fitness and wellness techniques in a state-of-the-art environment, to offer you a unique health sanctuary within London. Repose aim to redefine fitness through well-being and optimise your body’s full potential.

If there’s one lesson that we can share with anyone is that never doubt the power of research. Although markets are dynamic, it’s still important to understand the scene that you’re delving into. Here at The Yard Creative, we provide accurate and in-depth solutions to help catapult our clients toward success. We love working with people who want to challenge themselves and their markets.

Here at The Yard Creative, we like to get our hands dirty and do the work. We brought the yard to the office quite literally with our latest team social activity, making plant babies. Now everyone has a new miniature plant buddy to keep them company whilst we knuckle down and do what we do best. We also took the time to tend to our existing office plant friends, and gave them some much needed attention, love, and care. No plant gets left behind!

We recently faced one of our sister companies (Leslie Jones Architecture) in a friendly (competitive!) game of rounders. Before the match, we had a picnic, enjoyed food and drinks, and engaged in conversation. Once all formalities were done the game began, and we weren’t about to hold back. Here at TYC we love a good challenge, but more importantly, we are team players and appreciate those who are the same. Well done to all those who scored rounders. We came, we saw, we conquered! Till next year.