Thoughts

Music has multiple benefits. It is a very powerful tool in changing a person’s mood and stimulating past memories. It is also proven to help reduce anxiety, blood pressure, as well as improve sleep quality and mental alertness. But what about creativity?

We love a good fashion collaboration here at the Yard. Our Yardsters are never short of originality in the office when it comes to style, and this collaboration with Adidas and Balenciaga certainly makes returning to the office look cooler than ever. On the campaign we see model Hadid perched on corner of a desk in a Manhattan skyscraper, modelling oversized t-shirts, hourglass handbags, and long tube socks.

Times have changed and so has TYC, as a team we are proud to share with you our own studio rebrand. Showcasing our unparalleled passion for design, forging forms + feelings that challenge sectors, bound with our commitment to client success.

We’re now living in a world where it isn’t a nice-to-have, but a necessity that brands not only have an authentic purpose, but they live it.

Often a trend comes along that feels very much ‘in the moment’ whether that be in fashion, interiors or design. But that’s a trend right? Most trends are reoccurring; they are everywhere for a year or so and then they fade into obscurity, ready to re-emerge in 10 years time.

I recently read a book by Marie Boulanger who explores how typography perpetuates gender stereotypes. The designer highlights how bold and confident lettering is often associated with masculinity, while delicate and ornamental typography tends to be deemed feminine.

Unless you never use your phone or internet, you must have heard of people talking about A.I. Art — artificial intelligence that creates images or if you can say ‘art’, from textual descriptions. Here is a phrase that was entered into the software Midjourney: ‘Simpsons in the style of Tim Burton’ and this was the result:

With the news last week that HMV is launching 10 new stores, the question is – are they mad or onto something? TYC have dived into what’s behind this exciting retail news and what we can learn from this significant comeback.

Tired of trying to teach grandma how to use Whatsapp? In South Korea, one of the world’s most technologically advanced countries, there is still a knowledge gap between young and old people.