The Yard Creative rebrands mediasense.

mediasense, a global, independent advisor that brings the clarity, connection and confidence modern marketers need to fuel growth.

The Yard Creative is pleased to announce its work for mediasense, delivering a new brand and digital identity to reflect its evolution.

Following mediasense’s acquisition of R3 and PwC UK’s Media Advisory in 2024, the next challenge was to embody the new entity and its value proposition, ‘Unified Marketing Intelligence’, being reintroduced to the market as mediasense.

The Yard Creative responded with a bold new brand identity uniting MediaSense, R3 and PwC’s UK advisory, positioning as one, integrated partner offering unified governance and measurement across the entire marketing supply chain.

Laurence Pugh, Managing Director of The Yard Creative, comments: “With CMOs drowning in data, disruption and disconnection, our job was to cut through the noise and present mediaSense as the advisor that accelerates decisions from the boardroom to execution, and we’re very pleased with the results.”

Bill Shephard, Head of Marketing & Brand at mediasense, adds, “Much more than a new look, the rebrand boldly expresses our ambition to unify marketing intelligence for the world’s leading brands. The Yard Creative understood our vision and shaped an identity that reflects who we are today and where we’re heading: global, connected, and delivering measurable business value.”.