Mon to Sun
9 to 5:30
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Repose is a state-of-the-art sanctuary in London, combining innovative fitness and wellness experiences from around the globe. With a carefully curated selection of premium practices, Repose’s ambition is to redefine fitness though wellbeing and unlock the full potential of body and mind.
To achieve this, they needed a brand identity that would reflect their ambition, maintain consistency across sub-brands and provide a scalable framework for growth.
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We created a comprehensive brand identity and set of guidelines rooted in Repose’s restorative ethos, and worked with Repose to define the positioning and strategy for a new women’s wellness app.
Anchored by three brand pillars – Recentre, Recharge and Rejuvenate – the new identity creates a holistic framework for everything Repose does.
We designed a distinctive sub-brand system to add clarity to Repose’s different offerings: Restore for treatments, Revitalise for fitness and Rejuvenate for bio-hacking therapies.
This is supported by a bold brand mark, versatile graphic language, confident tone of voice and art direction that’s rooted in sensation and experience, showing not just what Repose offers but how it feels, too.
Together, these elements form a dynamic brand ecosystem that works across physical spaces, collateral, communications and digital platforms.
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The new brand identity creates consistency, clarity and distinctiveness across Repose’s offerings.
It unites several sub-brands under one system, making the brand more recognisable, and positions Repose at the forefront of future wellness.
Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.
