Branding Design Agency

Project Title
Evolving a refined, human-centric brand for a contemporary estate agency
Client
Black + Blanc
Category
Brand Strategy, Brand Guidelines, Art Direction, Brand Evolution, Brand Expression

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Question

Black + Blanc is a boutique real estate agency in South East London with a clear ambition: to become the UK’s best-rated independent estate agent.

Having first partnered with them in 2017 to launch their original brand, we were delighted when they returned to us for a brand evolution. Over the years, their business and market have evolved, and they needed a reimagined brand to reflect that, highlighting the quality of their service and the strength of their relationships with clients and the community.

Our mission was to elevate the brand beyond a traditional property offering and articulate a human-centric positioning that celebrates the relationship between people and their homes.

Brand Assets

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Change

Working in close partnership with Black + Blanc, we defined a new set of brand fundamentals – positioning, vision, mission, purpose and values – all rooted in the business’ existing core strengths.

We developed a strategic idea that sits at the heart of the brand: the home of people and property. This idea was the foundation for our new brand guidelines, which included a graphic language that uses elegant, architectural arches and art direction that focuses on people, property and our team to create an authentic and human visual story.

Brand Assets

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Outcome

Black + Blanc’s new brand brings emotional depth and sophisticated design to the property sector.

It elevates client perception and gives internal employees an inspiring and cohesive platform to build upon.

With a scalable system that can be used across a variety of brand collateral, Black + Blanc have a brand that reflects their ambition, deepens trust and positions them confidently for national recognition.

Brand Assets

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Branding Design Agency

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