NIKE x OFFICE Sage Launch

TYC have embarked on a journey with NIKE x OFFICE to build upon the shift in attributes to trainers as a fashion item. With a particular spotlight on the female marketplace and the ‘Style Editor’ shopper. The aim is to create an inspiration driven, connected and seamless shopping experience backed by TYC collected data and real-space analytics. The output is way more than a window, instead looking at HER wider experience. The experience ties up with a Never Fully Dressed collaboration with active QR codes linking users to a Style Adviser and opportunity to purchase, offering next level 24 hour shopping! #theforceisfemale