Things are always happening here at TYC and this is one of many ways you can keep up to speed with everything that’s going on.
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Following on from our successful NIKE Sage AF1 product launch in partnership with NIKE and Office shoes late in 2018, Office has now appointed TYC directly. The project is an in-depth customer research and insight piece, with the objective of really getting under the skin and understand attitudes and behaviours of their important customers.
Following on from the success of the Borough Market and Soho locations, TYC have been appointed to design a 6,000sqft+ concept in a new London location. The project includes interiors and comms from concept to completion.
Following on from our successful branding project for a new boutique hotel in Marleybone, London, Dominivs has appointed TYC to design a new co-work space brand that will challenge the current high street favourites. The project is to include brand, positioning, environment and communication design.
It gives us great pleasure to announce we will be working with the renowned John Lewis & Partners on some very exciting upcoming projects. Whilst we cannot mention much more as of yet, keep your eyes as TYC work on this super brief with great expectations.
TYC have embarked on a journey with NIKE x OFFICE to build upon the shift in attributes to trainers as a fashion item. With a particular spotlight on the female marketplace and the 'Style Editor' shopper. The aim is to create an inspiration driven, connected and seamless shopping experience backed by TYC collected data and real-space analytics. The output is way more than a window, instead looking at HER wider experience. The experience ties up with a Never Fully Dressed collaboration with active QR codes linking users to a Style Adviser and opportunity to purchase, offering next level 24 hour shopping! #theforceisfemale
It's been an exciting few weeks here at TYC. We've recently teamed up with Converse; the brand who set out to make new street style classics. The Global project is a true TYC challenge with our thinking set out to disrupt the sector with true innovation! #gameon
We're over the moon to finally be able to announce that we have been working hard on creating a new branded environment for the renowned Parisian beauty brand, Bourjois. The project follows recent innovation projects with Coty and is just the initial realisation of the new direction. The project has officially launched in the Dubai Mall Beauty Hall and has received a tremendous reaction from the public.