We’re a health-conscious bunch in the office, so we were ecstatic at the chance of working with Lipolife – the premier liposomal vitamin brand that gives you an almost unfair leg up on the competition. The brand challenge was a juicy one – though the brand’s products are based on robust research credentials and are among the best in the industry, the brand itself was struggling to stand out amongst competitors with a stronger focus on their brand. Starting with secondary research into the potential target audiences, TYC developed a brand strategy and took this through to a new brand identity which fully expresses the unique benefits of the products.
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