Socialites approached TYC to help them change the UK public perception of Vaping whilst helping them become the first choice for malls across the Europe.
TYC’s approach was to ask “why do all vaping shops look like technology stores” when its all about taste? Having turned down several approaches from vaping brands in the past, TYC decided to join forces with Socialites as they are owned by a pharmaceutical company instead of a tobacco company. Socialites genuinely care about the health of their customers and are helping people break from the deadly addiction, smoking. Vaping can save lives and save governments millions of pounds so it felt like the time was right for TYC to get involved and show the world another way. The kiosk has just opened in Meadowhall shopping centre and a further 2 in CentreMK and we’re over the moon with the result! Pro pics and website case study coming soon!