How do you launch a new burger brand in to a saturated market?
Although an overrun market place, the founders of Amigos saw a gap in the market place – Halal food that appeals to the masses. A £700m market place in the UK provided huge opportunities for those willing to embrace it.
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In 2014 Amigos saw this and tasked TYC to create a brand and restaurant offering that would appeal across ethnic differences and establish its place in the burger market.