Rebranding Britain's Best Bakery, Bread Ahead: Brand identity Case Study

Project Title
Brand evolution for Britain's Best Bakery
Client
Bread Ahead
Category
Brand Identity, Packaging and UX/UI design

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Question

Bread Ahead Rebrand Brief

Bread Ahead is one of London’s most renowned bakery brands and bakery schools, with a cult following for its sourdough, doughnuts, pizza and skilled craftsmanship. Having previously helped them scale up from their Borough Market beginnings to an 11,000 sq ft flagship space in Wembley, they returned to us to refine and evolve their brand identity.

We needed to update their visual language in a way that felt contemporary and elevated, without losing the warmth, familiarity and sense of heritage that their customers love.

Bread Ahead Rebrand Assets

Bread Ahead Rebrand Assets

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Change

Bread Ahead Rebrand Concept

We evolved Bread Ahead’s visual identity with a design approach inspired by modern simplicity. Cleaner typography, smarter spacing and thoughtful visual storytelling added clarity and refinement to the brand.

In a subtle but meaningful detail, we added a precise 24° angle on the brand mark’s H, a tribute to the optimal proofing temperature for sourdough. This detail works as a symbol of Bread Ahead’s technical craft and obsession with quality.

We further expanded the brand with comprehensive new guidelines, including its brand values, logo marks, illustration, photography, packaging, brand architecture and uniform designs.

These in-depth guidelines enable Bread Ahead to scale consistently across every touchpoint, from its flagship store to neighbourhood spaces, kiosks, and the bakery school across the UK and internationally.

Bread Ahead Rebrand Assets

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Outcome

Bread Ahead Rebrand

Their refreshed identity gives Bread Ahead a more accurate expression of who they are today, supporting their continued expansion while staying true to what made them famous: craft, care and exceptional baking.

The new brand strengthens recognition, improves consistency across channels and locations and provides a scalable framework for future growth.