Cafe design and branding

Project Title
New brand launch
Client
Charli's
Category
Strategy, Naming, Brand Identity, Comms, Packaging Design, Artworking, Interior Design

“TYC really got to know us and what made us tick, and then they magically translated that into our brand. They created a fun, young and timeless brand that we could never get tired of.”

Charlotte Daly
Co Founders

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Question

A new brand for the GenZ health conscious consumer

The need to stand out in today’s crowded ‘health cafe’ market has never been so essential. How can we learn from fashion brands marketing and tone of voice, and ask what kind of space is missing for the Gen Z customer? Can TYC offer a fresh perspective?

Our expertise in working with F&B brands meant we knew how to engage consumers en masse. We realised after diving deep within the target audience and trying out the weird and wonderful food movements that are so prevalent in their world, that if the brand could match the nutritional knowledge with a grammable look and feel then it would be a huge success.

Coffee shop design

Restaurant design agency London Charli's shopfront visual

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Change

Turning an idea in to a brand

We often talk about how brands are personas that customers want to emotionally connect with. In this instance, there was clearly a persona behind the brand whose values and ethics lead the charge. So we all agreed it was a no-brainer to call it Charli’s – and the brand was born!

The brand and cafe expresses the vibrant nature of the founder’s identity yet framing the dietary offering for her and her peers. It allows customers to see the brand come to life and represent the ‘crew’ in their own lives. The cafe is the bold, brave and ultimate place to see and be seen when hanging out in the 2nd District, Paris.