F&B design agency London Charli's Graphic stickers logo

Cafe design and branding

  • Project Title
    New brand launch
  • Client
  • Category
    Strategy, Naming, Brand Identity, Comms, Packaging Design, Artworking, Interior Design

“TYC really got to know us and what made us tick, and then they magically translated that into our brand. They created a fun, young and timeless brand that we could never get tired of.”

Charlotte Daly
Co Founders



A new brand for the GenZ health conscious consumer

The need to stand out in today’s crowded ‘health cafe’ market has never been so essential. How can we learn from fashion brands marketing and tone of voice, and ask what kind of space is missing for the Gen Z customer? Can TYC offer a fresh perspective?

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Coffee shop design

London design agency Charli's Brand assets Branded hoody
Restaurant design agency London Charli's shopfront visual



Turning an idea in to a brand

We often talk about how brands are personas that customers want to emotionally connect with. In this instance, there was clearly a persona behind the brand whose values and ethics lead the charge. So we all agreed it was a no-brainer to call it Charli’s – and the brand was born!

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Coffee brand identity and website design

  • Creative agency Charli's packaging design
  • F&B design agency London Charli's facade photo
  • Creative agency Charli's Graphic printed napkin
  • Creative agency Charli's Graphic printed cup
  • Creative agency Charli's Graphic pin badges
F&B design agency London Charli's interior visual

Say Hello

Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.