The need to stand out in today’s crowded ‘health cafe’ market has never been so essential. How can we learn from fashion brands marketing and tone of voice, and ask what kind of space is missing for the Gen Z customer? Can TYC offer a fresh perspective?
Our expertise in working with F&B brands meant we knew how to engage consumers en masse. We realised after diving deep within the target audience and trying out the weird and wonderful food movements that are so prevalent in their world, that if the brand could match the nutritional knowledge with a grammable look and feel then it would be a huge success.