How do we move Christy’s dated identity into the future whilst respecting the brand’s heritage, which is synonymous with the Royal family and Wimbledon since 1850?
Christy knew it was time to refresh and elevate their brand, making it resonate across new audiences to allow it to thrive for another 170 years, without alienating their existing customer base.
As an evidential design agency, research guides everything that we do. Analysing the brand, market, and consumers to define Christy’s positioning provided us with the foundations for all brand expression. We then developed a robust brand strategy; redefining Christy’s mission, purpose, and values to align the Christy team before we started developing the Christy brand architecture and identity.