How do you engage partners all over the world to take onboard a new Converse concession with a 200 page playbook when English is a second language for most partners? You break the rules, embrace digital and put yourself in the shoes of the customer.
Sometimes a project comes along where you can instantly see another way of doing things. This was one of them. The TYC team spotted a chance to break all the rules ever set by all major global brands and give Converse the upper hand by putting the power onto the shop floor.