Social change has given more people a reason to care about climate change change but they’re failing to do much about it. Key barriers are around lacking the tools to measure and manage their personal impact. So how do we empower them by giving them the tools, and why could a green bank platform be the answer?
Why a bank? That was the easy part. It allows the ability to collect relevant data from your ‘sticky purchases’, there is a lack of sustainable banking options in the EU and banking is already embedded in everyday life. So then how do we engage customers through the platform?
Our research showed that consumers are more inclined to engage in pro-environmental behaviours when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition and Tangibility.