Mon to Sun
9 to 5:30
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Having collaborated with Fuel Juice Bars for 15 years, we were tasked with revitalising their brand by crafting a clearer mission to help them stand out against their competitors – while maintaining their fun, flavorful, and zesty essence.
Our team of designers and strategists collaborated to create a new – and juicy – evolved brand identity, kiosk design and website.
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Our art direction celebrates freedom of expression, with photography that captures a wide range of facial cues to appeal to a varied audience.
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Our striking brand toolkit can be used across applications, from OOH advertising to online posts, marketing collateral and merchandise.
With a brand expression that’s designed to be adaptable, we can combine colours, graphic language and photography to create eye-catching content that’s instantly recognisable to our offering.
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Our new kiosk experience is a brand statement that’s a pure and unapologetic expression of fun, heroing the mixing and making of your favourite smoothies and juices.
In a crowded and overstimulating shopping mall, you can locate our kiosks from a distance of 50 meters. This refined brand palette and minimal use of materials also applies to packaging, with our distinctive branded pink cups. Forget going to Boost Juice – I want my Fuel! Let’s go!
Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.
