Retail Design Agency JLP Home Store Interior photography

Shop design agency London

  • Project Title
    Customer experience design
  • Client
    John Lewis & Partners
  • Category
    Research, Strategy, Experience Mapping, Interior Concept, Comms

“TYC are a natural partner for our team, helping to provide evidential strategy to inform our design decisions.”

Robin Howard
Partner & Senior Concept Designer



Start with the customer

How do you reinvent the shopping experience to engage a broad spectrum of society into understanding the hugely varied offer from JL&P Home that feels relevant and tailored to the ‘time short urbanite’?

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Research agency London

Retail Design Agency JLP Home Store Instore graphics photography
Retail design agencies JLP Home Store Instore Design hub photography
Retail design agency JLP Presentation scroll
Retail design agency JLP Presentation Sketches



Rethink the entire shopping journey

To gain a deep understanding of the real problems and opportunities, the team worked instore, undertook mystery shopping, arranged home visits, interviewed 10 key stakeholders, interviewed 472 customers online and engaged leading trend platforms.

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Strategy agency London

A pretty little sketch of a thingy for John Lewis
Retail design agencies JLP Design Hub People with fabric samples

Say Hello

Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.