How do you make a British high street institution relevant for tomorrow in the face of huge change in the retail landscape and consumer behaviour?
This was the challenge that was presented to us by iconic retailer John Lewis. With the role of the department store being questioned by customers, the proliferation of e-commerce, and the decline of the high street, John Lewis knew it was time to reset their approach.
Whilst collaborating closely with the John Lewis team we worked in an agile way at an incredible pace, resulting in the whole store being designed in record time. As part of this, we interpreted their customer data and strategy from agency partner Landor & Fitch, and took their high-level ideology and vision of ‘being there for the moments that matter most’ and translated it into a real world strategy and in store customer experience.