Mon to Sun
9 to 5:30
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The National Children’s Orchestra (NCO) approached us a pivotal moment in their journey. Known for transforming young lives through the power of orchestral music, they needed a brand and website to properly reflect the vibrancy, creativity and diversity of their talented members.
Our challenge was to capture the joy of making music together, while inspiring new members to join and reach a wide audience – from potential members to parents, teachers, donors and partners.
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How can they connect to the younger audience?
We created a brand identity that celebrates togetherness, teamwork and creativity.
Our brand mark is based around a singular circle – a form that’s built on togetherness. It represents the harmony between individuals and the collective power of the orchestra. It is a pure shape that holds space for everyone.
A flexible typographic system can shift in tone, mirroring the diversity of the NCO’s members and their musical journeys.
The art direction tells the story of what it means to be part of the NCO. It’s about even more than the music – it’s about teamwork, energy and opportunity. We capture the NCO experience from different angles, showcasing it somewhere children can be loud, silly, serious and everything in between.
A playful graphic language, built on stickers, sound shapes and collage, adds imagination and energy, bridging the space between real moments and dream-like visuals.
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Developing the brand to inspire young minds.
The new brand captures the NCO’s bigger picture. It’s not only about orchestral music but about teamwork, fun, building skills and opening up future possibilities. It has united their communications, made their offer clearer and built a powerful platform for growth and attracting new talent, supporters and partners.
Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.
