Branding Design Agency

Project Title
Modern living at it's best.
Client
Regal
Category
Branding, Brand Positioning, Digital

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QUESTION

Property developers, Regal, approached us with an existing brand that they felt did not truly represent who they are.

The question became, how can we evolve their brand to properly reflect its uniquely progressive mentality, values and direction?

We set out to build upon and enhance this existing brand, re-imagining its positioning, values and story. Once we had all the research in place, we created a set of new brand assets to bring Regal into its future.

Brand Assets

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CHANGE

Following a thorough research and strategy phase, we crafted a brand that combines a straight-talking entrepreneurial mindset with a sense of aspirational luxury, that demonstrates the breadth of their brand portfolio.

The evolution of the brand and the creation of separate business lines demonstrates Regal’s thirst to continually grow and adapt across residential, workspace, students, and construction. Not to forget Regal Academies, which has been set up to give back to their industry, training the next generation and providing a route to employment.

Brand Assets

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CHANGE

From the evolution of their name, word and logomark, to the new suite of complimentary colours and a tone of voice that balances clarity with confidence, we build out Regal’s brand world to ensure consistent and impactful execution across their entire ecosystem.

The creation of Regal’s new website showcases Regal’s end-to-end capabilities and allows the brand to shine across its growing portfolio.

We set out to build upon and enhance this existing brand, re-imagining its positioning, values and story. Following a thorough research and strategy stage, we developed a brand that continues to build on their legacy, shows Regal’s entrepreneurial spirit and demonstrates the breadth of their in-house ability to deliver outstanding projects from start-finish.