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Royal Eden Docks, Mount Anvil

Creating a revolutionary approach to development identity

TYC were appointed to bring an entirely new approach to residential development branding and market suite design. Following the launch of Royal Docks West, the first phase lacked a connection with investors and required an ‘out of the box’ approach.

“Mount Anvil’s fastest ever selling development”

Laura Flanagan - Head of Development Marketing


The need to stand out in today’s competitive property market has never been so essential. TYC’s approach was to learn from traditional property marketing but then ask how would ‘LUSH’ do it? This turned everything on its head.


Our expertise in working with Global retail brands meant we knew how to engage consumers en masse, both through brand and physical space design. We realised after diving deep with the target audience and mystery shopping that this ideology would work to engaging investors on the same level.


The creation of a name and brand that expressed the verdant nature of the development has allowed investors to see the vision of the area and the reasons to thrive in such a setting. The rebrand has given the client the depth to launch 7 further Phases whilst keeping it fresh each time. The marketing suite has been voted by Agents as 4.2 out of 5 for design effectiveness.

Naming Service, Brand Positioning

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