Branding Design Agency

Project Title
To evolve Sazy into a memorable, sales-driving brand, the focus is on uniquely crafted, high-quality homeware and furniture that create meaningful moments for customers.
Client
Sazy
Category
Branding, Brand Positioning, Digital

1/4

Question

Homewares is a highly competitive market. How can we create a space for our brand to stand out?

Sazy came to us because they wanted to transform their brand with a new vision and look that would capture attention and win customers’ hearts.

Brand Assets

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Change

How did we evolve the brand?

Our in-house strategy and design experts collaborated to evolve this brand to help drive awareness, connect to customers and ultimately generate sales.

Through conversations with the client and secondary research, we devised a brand positioning strategy which informed our work on the brand’s evolution, development and eventual guidelines.

Brand Assets

2/4

Change

How did we evolve the brand?

A distinctive new colour palette makes the brand’s communications instantly recognisable, while a carefully crafted wordmark reflects our aim to challenge norms.

We created a unique Sazy alphabet to add another level of expression to the brand. Used in combination with our primary typefaces, this provides the brand with a distinct visual language.

By focusing our photography on a combination of products, interactions and lifestyle, our art direction tells a story that’s both aspirational and warmly inviting.