Mon to Sun
9 to 5:30
1/3
Operating in the highly competitive homewares and furniture market, Sazy wanted to rethink how its brand connects with customers. To stand out, they needed a new vision: one that would elevate their products, transforming them into meaningful parts of people’s lives.
Sazy asked us to help change how their brand shows up, sharpen their positioning and create a distinctive identity that captures attention, drives sales and builds an emotional connection with their customers.
2/3
Sazy asked us to help change how their brand shows up, sharpen their positioning and create a distinctive identity that captures attention, drives sales and builds an emotional connection with their customers.
A distinctive colour palette makes Sazy instantly recognisable, alongside a carefully crafted wordmark that reflects the brand’s ambition to challenge category norms. To further strengthen differentiation, we created a bespoke Sazy alphabet, adding a one-of-a-kind layer of expression across communications.
Our art direction balances product, interactions and lifestyle photography, creating a visual language that feels both aspirational and warm, helping customers imagine Sazy pieces in their own homes.
All of this was brought together into brand guidelines designed to support consistency and growth across Sazy’s communications.
3/3
Their evolved brand gives Sazy a clearer point of view and a stronger presence in a crowded market.
A distinctive new colour palette makes the brand’s communications instantly recognisable, while a carefully crafted wordmark reflects our aim to challenge norms.
We created a unique Sazy alphabet to add another level of expression to the brand. Used in combination with our primary typefaces, this provides the brand with a distinct visual language.
It sharpens recognition, builds emotional connection and provides a flexible platform to support awareness, engagement and sales. With a distinctive identity and positioning in place, Sazy is now better equipped to both stand out and continue its growth.
Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.
