Branding Design Agency

Project Title
Bringing a magical sense of adventure to the everyday
Client
Talou
Category
Brand Positioning, Branding, Packaging

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Question

Originally called Maree Knits, this brand was looking to revitalise and reposition itself as sustainable, circular childrenswear.

The question posed to us was: How do we create a brand that captures the essence of childlike wonder, while making the circular journey relevant to both little ones and their grown-ups?

Through careful market research, we identified the brand’s target audiences, honing in on mindful, à la mode mums and dapper, deliberate dads – together, grouping them as parents who are conscious and cool creatives.

To inspire this audience, we would need to strike a balance between sustainability and fun, creating a playful brand that’s brimming with a sense of youthful curiosity.

Brand Assets

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Change

How did we create the brand?

Firstly we renamed the brand to Talou:

We know brand names are so vitally important, so wanted to give the brand a name that was unique and would help to ensure brand longevity, and Talou was born.

This name plays on the idea of creating tales for the next generation and giving parents the power to write a story for you and your child. As with its garments, each journey with Talou adds a unique touch to the adventure as it passes from one child to another, building cherished memories along the way.

Brand Assets

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Change

How did we evolve the brand?

The word mark uses custom-designed typography inspired by the joyous creativity of children, to embody the spirit of the brand.

We designed a playful logo inspired by the joyous creativity of children, to embody the spirit of the brand. From sunshine yellow to grass green and earth brown, our core colours are picked from the natural world – and supplemented by radiant accents.

We created a graphic language that draws inspiration from the whimsical nature of little explorers, using a core library of shapes that are reminscent of paper cutouts.

Taken together, this brand becomes a crafter of imagination that makes doting on little explorers and their unique personalities as guilt-free and joyful as it ought to be.