Located in the old Liberty department store in Chester, this location was to be the new flagship for the brand. Known as an affluent and sophisticated retail destination, the question was how to work with the Grade 2 Listed building whilst bringing in a new era.
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Create a show stopping concept store
Tessuti, known as the number one sartorial destination for the best in designer menswear, appointed TYC following a successful store design a number of years earlier to redesign the next step in the retail experience for the brand.
“It’s refreshing to work with an innovative design agency who have the ability to design a unique premium fashion concept, which does not look like its ‘ripped off’ every other retailer on the market.”
James Fuller - Group Concept & Design Manager, JD Group
The team spent time in the space studying the original structure of the building and as part of the strip out discovered many original features. These were then re-crafted in to modern day interpretations and sown in to the fabric of the space. Working closely with Visplay the retail system allowed the store to be extremely flexible to account for changing products, brands, trends and collaborations.
The outcome was a move away from heritage in to a new, edgier era for Tessuti. This resonated with the brands and it became clear that it would unlock new partnerships and access to exclusive lines. The addition of a barbers maximised the space to offer an incubator space for a local business to benefit from such high footfall whilst providing Tessuti customers with a holistic retail experience.
Holistic Retail Experience
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