Branding Design Agency

Project Objective
To create an online directory of retailers within Fitzrovia Quarter, whilst promoting the area as a new, vibrant placemaking destination for people passing through The Langham Estate.
Client
The Langham Estate
Category
Branding, Brand Positioning, Digital

1/5

QUESTION

The Langham Estate asked us to create a B2C brand, alongside refreshing their B2B brand. The aim?

To create a distinct identity for the estate’s pocket of central London that would appeal to residents, visitors and workers.

Following extensive research, we named the area Fitzrovia Quarter before creating its brand identity. We developed brand guidelines, a website, print brochure and digital assets for Fitzrovia Quarter, drawing on our newly defined brand essence to create a thriving neighbourhood.

Logo Assets

2/5

ART DIRECTION

We established four core principles across our art direction to create a consistent look. These are: perspective; space; crops; and cut-outs.

We ensure that there’s always one core focus in every piece of photography. This complements our graphic language, which creates 3D portals allowing glimpses of life into the estate. Together, our art direction, portals and immersive tone of voice work together to put the visitor at the centre of every experience.

Brand Assets

3/5

PRINT ASSETS

We created a print brochure to promote Fitzrovia Quarter, including a directory of all the businesses located in the area.

This brochure provides a physical companion to the website we built, applying the same design guidelines across its pages.

Print Assets

4/5

BRAND APPLICATION

As well as creating brand guidelines, we designed a selection of promotional, marketing and OOH assets, from brand-appropriate billboards to signage that could be used within Fitzrovia Quarter.

Brand Assets

5/5

BRAND APPLICATIONS

We designed a range of engaging assets to be used across social media, from Instagram posts and stories to images that could be posted on other platforms.

Al aiming to emphasise Fitzrovia Quarter’s unique allure.