How do we contribute towards challenging gendered perceptions by making complexion enhancing products that are accessible to all?
No bias, no preconceptions, just a blank canvas and endless possibilities. Rather than ask why? ask why not? Frustrated by the traditional channels and gender biases in beauty, the brand sets out to celebrate individuality, true inclusivity and panache in the everyday, no matter who you are. With a wealth of experience in his decade at L’Oreal, Romi (founder) couldn’t be better placed to launch his own brand.