Primary Research & Strategy

  • Project Title
    Championing online used car purchasing for a growing urban audience
  • Client
    Used car industry research
  • Category
    Secondary Research, Primary Research, Strategy




How can used car brands differentiate themselves in an increasingly competitive market?

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Primary Research & Strategy



Strategy and Insight

The industry was being influenced by growing consumer trends, from low-commitment access models such as renting and car sharing, Buy Now Pay Later (BNPL) schemes, increased car lifespans and owners, an evolving showroom model, purchase guilt, and the rise of Research Online Buy Offline (ROBO).

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Research Analysis

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