The retail landscape has never been more challenging. TYC’s brief was to create a unique, localised and adaptive retail environment that would enable local start-up, emerging and established brands to test the world of physical retail.
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Creating a responsive & localised community space for merchants, makers & doers
A space that provides a platform for local and start-up brands to come together to create a vibrant, social retail place’. This was the brief that we co-curated with Quintain after they approached TYC to design their new market concept.
“TYC has proven they can create a structure that fits both the entrepreneur’s vision and our chosen direction as a developer. They go above and beyond the scope of the brief to help all tenants make the most of their brand.”
Matt Slade - Retail Director, Quintain
From our learnings and research into the local area, demographics, industry trends and social insights, we were able to create a totally unique and ownable branded experience that is relevant to its location which appeals to local people, visitors and tourists alike.
Our researched provided a clear route to market – bring back the infamous Wembley market in a new age. One with ultimate adaptability with an over-arching aesthetic that retained a sense of new-age retail whilst allowing each individual brand to shine.
A brand personality that stands out from the crowd, colourful, playful and speaks directly to consumers. This paired with ‘curated rooms of discovery’ set within a modular architecture and family of fixtures, allowing brands to display across an area or a single bay on seasonal, on flexible leases.
Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.