Insights Series: The Power of Brand

tycadmin

26/03/24

Thoughts Piece

In a world of endless consumer choice, standing out is everything. Brand power is about more than just being recognised – it’s about connecting deeply with your customers. We’ve explored how you can build your brand power, from the magic of compelling storytelling to truly understanding your community of consumers.

Unlocking brand power is the secret sauce of brand building. To see our full report please get in contact hello@theyardcreative.com

The Power of Brand

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Thoughts

1 minute

Insights Series: Drinks Decoded, Unlocking Emotion in Alcohol Advertising

tycadmin - 26/03/24

How can alcohol brands find their edge? Connecting with consumers and standing out in a competitive market can be challenging – not to mention navigating the industry’s ever-changing regulatory landscape. We’ve shared our insights on successful branding and marketing, from tapping into emotional responses to building a community and working with brand ambassadors.

2 minutes

The changing face of beauty!

tycadmin - 07/11/23

By 2027, global e-commerce sales of health and beauty are predicted to reach almost $450 billion (Statista). That’s a lot of cash, a very big pie, so it’s no surprise that so many brands do things differently, breaking conventions, innovating and continuously evolving.