Interior design London Keeeps interior visual

Keeeps – Store design for British handmade pottery brand

Project Title
Retail store design
Client
Keeeps
Category
Interior Design, Design Development, Design Management

“I keep thinking we should go for an award with it – literally everyone thinks it looks incredible!”

Tamra Booth
Owner/Managing Director

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Project Question

D2C to IRL

How to bring a successful D2C brand to life IRL through a tactile, experiential new age retail store?

TYC were given the challenge to reflect the Keeeps’ website into a bespoke pottery shop and studio, reflecting the brand across multiple floors in a listed building in Marlow, Buckinghamshire.

Interior design agency

Shop design agency London

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How we answered

Become part of the local community

Celebrating the imperfections of pottery, the store aims to be a genuine, sustainable space that sparks inspiration in the community. The stylish interior offers a warm welcome that reimagines the journey of a shopping experience with a sociable and friendly feel.

Downstairs offers a pottery boutique that celebrates the best in handmade British pottery and features products made by potters in the upstairs quirky and intimate pottery studio – which also offers classes to the public. Upstairs offers a more playful and creative environment, with earthy tones it encourages the customers to go back to basics.

Keeeps was founded by Tamra Booth in March 2020 with the vision of creating sustainable careers for British potters and becoming the top UK pottery homeware brand. Each hand crafted piece embraces imperfections to show the loving nature of the design and welcomes the exploration of products with a luscious and inviting feel.