How do you create a hotel which not only caters to the guests’ experiences but embodies a unique personality, inspires imagination and enhances their stay?
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The opportunity lay in the saturated area of upscale boutique hotels and serviced apartments characterised by expected interiors and minimal brand expression. The research showed us that experience, luxury and maximalism were key elements that our target customers looked for in a hotel stay. We used this as the fundamentals for the new brand; taking the lost element, stylish accents and the heritage that we wanted to convey, to create the balance that is Lost Property.
