Rebranding mediasense: Strategic Brand identity Case Study

Project Title
Evolve the global marketing advisory to embody Unified Marketing Intelligence
Client
mediasense
Category
Brand Strategy, Brand Identity, Brand Collateral, UX/UI Design

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Question

mediasense Rebrand Brief

Following the acquisition of R3 creative agency and PwC UK’s Media Advisory in 2024, ‘MediaSense’, the global, independent advisory firm with offices in London, New York, Singapore and New Delhi, faced the challenge of uniting multiple businesses into a single, clear proposition, being reintroduced to the market as mediasense.

Our challenge was to embody the new entity and its value proposition in a way that projects the business offering beyond the brand name, while amplifying the four pillars of the business.

More than just a rebrand, our goal was shifting perceptions: rather than just being viewed as another marketing advisory, mediasense wanted to elevate their clients, empowering CMOs to act decisively and unlock business transformation.

mediasense Rebrand Assets

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Change

mediasense Rebrand Concept

We developed a bold new brand identity and digital presence to reflect mediasense’s integrated approach, cutting through the noise and connecting with decision makers with clarity and unity.

By expressing their ‘unified marketing intelligence’ to their clients, from boardroom to execution, the brand now positions mediasense as an integrated, go-to partner for marketing organisations seeking to evolve with purpose and precision.

Within the brand mark itself is the storytelling of the advisory’s integration across the business’s four pillars: Organisation, Ecosystem, Accountability and Science, while our digital-first brand guidelines ensure consistency across all brand touchpoints, from screen to space.

mediasense Rebrand Assets

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Outcome

mediasense Rebrand

Much more than a new look, the rebrand boldly expresses our ambition to unify marketing intelligence for the world’s leading brands. The Yard Creative understood our vision and shaped an identity that reflects who we are today and where we’re heading: global, connected, and delivering measurable business value.

This sets a clear platform for the agency’s future growth, positioning MediaSense as an integrated consultancy that’s ready to unlock value for the world’s leading brands.

mediasense Rebrand Assets

“Much more than a new look, the rebrand boldly expresses our ambition to unify marketing intelligence for the world’s leading brands. The Yard Creative understood our vision and shaped an identity that reflects who we are today and where we’re heading: global, connected, and delivering measurable business value.”

Bill Shephard, Head of Marketing and Brand at mediasense

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Rebranding mediasense: Strategic Brand identity Case Study

Question

mediasense Rebrand Brief

Read More

mediasense Rebrand Assets

mediasense Rebrand Assets

Change

mediasense Rebrand Concept

Read More

mediasense Rebrand Assets

Outcome

mediasense Rebrand

Read More

mediasense Rebrand Assets

Say Hello