Top concept this week: Louis Vuitton

This week saw a new side of Louis Vuitton. A green side. No, not a sustainable, eco friendly greens side, literally an all-neon-green side. It’s their latest pop up store in Lower East Side, NYC.

Think the ultimate green screen grammable moment and you’ve got it. Designed by Virgil Abloh its a one-in-one-out pop up that displays a slither of the latest range which you’ll only get to experience if you get a personalised text from LV.

This is the second such pop-up opened in tandem with the release of the Vuitton fall 2019 collection. (The first, in Chicago, was orange-themed.)