Lab14 Launch

Whatever device you’re reading this on, chances are you have one of our new clients to thank for it. This collective of nano-technology companies that sits within the RSBG Group appointed TYC to create the name and brand identity for the holding group. Unveiled as LAB 14 the name comes from the ambition to create a ‘Legacy of Ambition and Balance’, with the number 14 referencing the molecular group of carbon. With its visual brand clearly reflecting its technological roots, the brand was recently soft launched in the US to a great reception.

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