How to unify a group of companies under the same umbrella and build market awareness to ultimately become the industry leaders in nano and micro-technology?
When working in a sector that we know nothing about, the only way to start is with a road trip! In this instance, to Germany! Spending time on the ‘shop floor’ gave the team a real understanding of the technology, ambitions and challenges faced by each company.
Whatever the end name and brand identity, it would need to unify the vision, support individual specialisms and be recognised globally as a marketing-leading collective.