Branding design agency London

Project Title
Gov AI Branding
Client
Centre of Governance for AI
Category
Brand Identity, Comms, Website landing page, Artworking

1/2

Question

Understanding what they do

How to design a thriving and impactful longtermist AI governance brand without the normal stereotypes? TYC were tasked with creating an all encompassing brand that helps Gov AI to harness their research and knowledge to ultimately help humanity achieve the benefits and manage the risks of artificial intelligence.

The Centre was founded in 2018 at Oxford University, and over the years has become an independent nonprofit. Wanting to continually produce high-quality research, grow their network and to expand their field-building activities, they needed a strong brand to put themselves out there. This is where TYC came in.

With the aim to make Gov AI a pioneering leader in the AI community that shapes society, through our research we discovered that they want to be seen as an authoritative figure but with common-good in their hearts. The intent was to be seen as a global entity with a British origin.

Brand identity, brand guidelines

Graphic design studio London GOV AI Graphic Business cards

Graphic design studio London GOV AI Graphic statement

2/2

Change

How we helped

TYC created a brand identity that showcased the progressive and dynamic developments of AI technology. Inspired by the natural delineation and organic, fluid forms created by the human gene sequencing and digital algorithms. The result being an ever changing pattern, evoking feelings of the dynamic progression and forward-thinking nature of AI.

The logo mark has a progressive, evolutionary feel, evocative of the evolution of man. This creates strong visual cues to the future and the progression of man-kind into the technological future that AI is working towards. The colour palette contains neutral, grounded colours with highlights of lilac to give vibrancy when needed, staying away from the expected norms associated with AI.