How to design a thriving and impactful longtermist AI governance brand without the normal stereotypes? TYC were tasked with creating an all encompassing brand that helps Gov AI to harness their research and knowledge to ultimately help humanity achieve the benefits and manage the risks of artificial intelligence.
The Centre was founded in 2018 at Oxford University, and over the years has become an independent nonprofit. Wanting to continually produce high-quality research, grow their network and to expand their field-building activities, they needed a strong brand to put themselves out there. This is where TYC came in.
With the aim to make Gov AI a pioneering leader in the AI community that shapes society, through our research we discovered that they want to be seen as an authoritative figure but with common-good in their hearts. The intent was to be seen as a global entity with a British origin.