The COVID-19 pandemic established a ‘new normal’ which realigned much of how we live our lives. Working from home, localism, emphasis on community and an increase in demand for event-led experience being just a few. So how does Wembley Park reposition the street level offer to acknowledge this and benefit from its positioning as a 15 minute city? And how do we create a new and ambitious set of sales tools for agents and anyone selling units at Wembley Park?
The TYC team started as always by engaging with key stakeholders (Quintain, incumbent PR agencies, and Leasing Agents) to define requirements and learnings during COVID-19. By combining this with analysis of the current Wembley Park brand, occupier demand and macro economic and cultural influences, we set out to define the positioning, channels and roadmap to delivery.